To kick off Brazil 2014, here’s our quick guide, using the tried and trusted formation of 4-4-2 by Mike Bassett!!

1. Branding – Goal Keeper – the bed-rock of the team. A good branding strategy is a solid foundation to build on and can see the whole picture. 

2. Blogging – Right Back – works tireless for the team. Pushes forward and pops up with the odd goal when needed. Blogging supports your other channels with fresh content, but when done badly can leave gaping holes. 

3. Events – Left Back.  Direct and effective. Events are a good way of getting in front of your core target audience and as a set-piece specialist, can score some spectacular goals like no other marketing channel can. 

4. PR – Right Centre Back. Strong and commanding at the back. With PR you can control your message through the rest of your channels, and pop up with the vital goals from set pieces!

5. SEO – Left Centre Back Solid and reliable with the ability to influence the whole team. SEO is a fundamental part of your marketing strategy and affects all your other efforts. SEO is the quintessential footballing centre-half. 

6. Print – Right Centre Midfield. An aging but solid player who can string a pass and tackle with plenty of bite and aggression. A great looking print ad can still do a job in your marketing strategy despite the digital revolution. Print ads can capture attention and strike fear into your opponents. 

7. Video – Right Winger. Classy with great technique and delivery. Video is one of the most engaging forms of marketing and can be easy on the eye if done right. 

8. Social Media – Left Centre Midfield. A midfield maestro with bags of skill, invention and energy. Some people see social media as a luxury player but a good social strategy can have a devastating impact on the game. 

9. PPC – Left Centre Forward. Strikers don’t come cheap but targeting the right keywords will get results time and time again. 

10. Direct Mail – Right Centre Forward. A wily, experienced head that can unlock tough defences. A specialist that can’t be employed in every match, but in the right situation is highly effective.

11. Email – Left Winger. Last but not least the tricky and skillful wizard of dribble. Email marketing makes lots of runs, puts lots of crosses into the box, hoping someone is on the end…. now, who’s on the bench?